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An effective website is simply a website that fulfills it’s goals, but that is probably easier said than done! So here are six tips to help you plan your website in accordance with your goals. 1. Define Your Website Goals! First off, you can’t fulfill goals if you...

If you've been dreaming of leaving the rat-race behind and being in control of your own destiny by starting a business, you're not alone. Dreaming is all very well - it's important, but action is what makes things happen. Many of us find it incredibly difficult to...

Blogging. What's the Big Deal? Everyone is blogging these days. Some people even appear to make a living from it, but it's definitely not a get-rich-quick scheme - it takes hard work and persistence - so what's the big deal about blogging? Why should you bother to...

We’ve consulted with many clients over the years who have expressed a certain amount of fear and loathing for the activity of looking at their competition. It can be intimidating to say the least. Particularly if you are a new business, when you look at who’s already...

You may have heard talk of funnels at points in your work-life. Maybe you've wondered whether they were talking about opening a new company sandpit for funsies or perhaps syphoning some fuel out of a competitor's vehicle? Fear not, we shall explain. A sales funnel is...